ABSTRACT
Multimedia pedagogy embodies the use of text materials, photography and other still images, audio files, video presentations and forms of animation, which are all excellent vehicles for Literature teaching. Prior to COVID-19, most lecturers in the selected universities had used multimedia to watch literature films but not to conduct entire lectures. After that pandemic, when schools reopened, the ODEL (Online Distance Education Learning) department's pleas to lecturers to continue with some online courses fell on deaf ears. This study undertook ethnographic research to establish the reasons for the apparent reluctance by both lecturers and students to interface using multimedia during creative writing classes. The observations and interview findings revealed that subject specifications and psychological factors influenced the lecturer and student more than the economic factors against the use of multimedia during lectures. The study recommended retooling teacher trainers in multimedia pedagogy because a person cannot effectively conduct online lectures unless taught how to. The study concluded that human beings are social beings drawn to learning using methods that involve close interaction between the teacher and the taught, and the elaborateness of literature with its genres consists of the teaching of intangible interactions between words and listener, demand for physical interface between teacher and teacher trainee to chisel and polish the genre specifications.